Hasbro released its first Corporate Responsibility Report this week. You can view the full website here.
Some of the more concrete achievements noted are the green certification on the printing of Hasbro’s many board games, and reduction of carbon emissions within the supply chain through use of the modern Pin Yang Railway.
They have set a target of 90% recylced or sustainable materials used in packaging by 2015, and elimination of all PVC used in packaging by 2013. (Though PVC will continue to be used heavily in the toys themselves)
For a more full overview, click over to GreenBiz
And as a special bonus, check out this one minute video featuring such Hasbro “creatives” as Dwight Stall (Marvel) and Vickie Stratford (Star Wars) among others: