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The Wall Street Journal thinks they might be.

A double-digit decline in domestic action figure sales suggests to some a dying play pattern, but Hasbro which is highly exposed to the category — isn’t vexed…when asked why action figures were still sitting on shelves while role-play shields and hammers based on “Avengers” characters were selling out, “We’re probably just replenishing the action figure business better than the shields and role-play business, and so we probably should get on that,” [Hasbro CEO Brian] Goldner said.

Gotta love a toy executive who can give good snark.

Full article at the Wall Street Journal

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